The Musée Atelier Audemars Piguet is located within the famous luxury watch manufacturer’s historical complex of workshops and factories. It reflects the innovative spirit of the firm – which has successfully maintained its autonomy as a family enterprise – and is rooted in the culture and nature of La Vallée de Joux. The layout is based on a visitor route that presents the history and process of watchmaking and threads the different parts of the program in a continuous sequence. This strategy is materialized in a half-buried double spiral that is striking yet subtle, functional yet sculptural.

In the year 2017, Audemars Piguet commissioned BIG to build a hotel close to the museum. The design pursues the same idea of the storyline as leitmotiv, but here the program breaks up into several volumes arranged in a slope, connected inside by a continuous corridor and outside by a passable zigzagging ramp directly linked to a number of ski trails. The elevation shows the inclined slabs of the rooms – which are situated at a level higher than the public promenade outside – alternating with those of the communal zones, which take advantage of the space beneath the ramp.