Designed to house a flagship store on PC Hooftstraat – Amsterdam’s luxury brand street, which used to be mainly residential –, this building replaces two traditional houses, transforming their volume to increase the interior space and adapt it to retail purposes. The new design mimics the original composition, but pursues a more current image by using glass extensively as a contemporary reproduction technique. In this way, the new facade is a formal and material adaptation of the original version. Since the built volume is modified to comply with regulations, the facade is stretched to maintain the composition of the original elements. Furthermore, the glass is layered just like bricks, so though the material quality changes, the building process is similar. The solid glass bricks stretch up the facade, gradually dissolving into a traditional terracotta brick envelope, making the lower floors visually permeable and protecting the upper ones that contain apartments. To obtain maximum transparency, the Delft University of Technology and the contractors developed a high-strength, UV-bonded, transparent adhesive to cement the bricks together without the need for a more traditional mortar.