Campus WPP La Matriz, Madrid

b720 Fermín Vázquez Arquitectos 

As part of a sensitive programme of urban regeneration, the project refurbishes and adapts the emblematic Telefónica building, in the center of Madrid. The intervention covers everything from the reconfiguration of interior spaces, circulation cores, accesses, and services to the complete reconstruction of the envelope. Cutting-edge energy efficiency and reduction of environmental impact go hand in hand with the optimum use of a spectacular interior with ceiling heights of more than five meters, affording effective, adaptable, open, and inspiring working environments and prioritizing the comfort of users as part of a flexible and sustainable office culture.

The imposing 133-meter main facade radically transforms the old building, formerly blind and impervious to any urban relationship and now transformed by a new glazed front whose curtain wall of aluminum and wood animates the street with the transparency of the activity inside and modulates relations with the neighboring buildings through the rhythm of its composition and reflections. The chestnut veneer elements inside the facade are also visible from the outside, contrasting with the existing rough concrete structure and framing the urban views from the workspaces...[+]

Cliente Client


Arquitectos Architects

b720 Fermín Vázquez

en colaboración con in collaboration with  

BDG architecture+design

Equipo Team

Álvaro Alonso, Pedro Baltar, Carlos Beizaga, Enrique Diez, Sara García, Gustavo Gaudeoso, Laura Martín, Ana Murcia, Javier Pose, Antonio Riocerezo, David Torres  

Colaborador Collaborator

BDG architecture + design

Estructura Structure

BAC Engineering Consultancy Group

Instalaciones MEP engineering

Hoare Lea + FSL

Superficie Floor area


Presupuesto Budget


Fotos Photos

Marc Goodwin