Situated in an industrial area southeast of Amsterdam, the new headquarters for G-Star Raw will consolidate disparate facilities into a single building that aims to stimulate interaction between various departments. The 27,500-square-meter horizontal building – 140 meters long – is organized in three areas, volumetrically expressed to define the exterior form of the building and determine the relationship between spaces: a large platform for parking and loading which forms a single-story plinth; a creative nucleus containing the core departments; and an area of offices that creates a ring around the creative nucleus. The distinction between the support activities and the creative core is heightened through contrasting materials – a monolithic solidity rendered in black concrete for the ring, while the creative core is visible through the glass facade. The plinth’s roof offers a large esplanade in front of the glass facade. The main entrance is situated at the level of the plinth and is underneath a cantilevered glass box that houses the showrooms for visitors. A mobile facade with huge sliding hangar-type doors provides a flexible space for work and production, parties, and fashion shows.