The new headquarters of the Brazilian advertising company Loducca go up near the São Paulo Gardens. Located on an avenue of intense traffic, the building stands out with a complex enclosure that acts as an element of protection from the strong acoustic pollution of the area and the intense sunrays. Its organic appearance makes reference to the deformation that the powerful sound waves registered in the area would cause on a prismatic volume. The main facade has been conceived as a free-flowing membrane built with a translucid skin of silk-screen printed glass protected by brise-soleils, which acts as a buffer to protect the interior spaces from external aggressions and at the same time allows the user to establish a more controlled relationship with the urban context.
Lastly, thanks to a reinforced concrete frame it is possible to anchor the complex enclosure system to the structure. The main staircase, also of concrete, is the main element that articulates the interior space, connecting the three floors containing the individual offices, the main offices and meeting rooms to end up in a solarium located on the roof, which offers panoramic views over the gardens of the Brazilian city...[+]
Greg Bousquet, Carolina Bueno, Guillaume Sibaud, Olivier Raffaelli, Tiago Guimarães (jefe de proyecto commissioner’s head of architecture)
Laura Bigliassi, Isabella Gebara, Felipe Hess, Bob Van der Brande, Flavio Miranda, Renata Pedrosa, Marc Roca Bravo, Bruno Simoes, Filipe Troncon
Leonardo Finotti, Fran Parente