Encompassing a built area of 847 square meters, the project is part of a series of commissions for mixed- and-tourist-use, high-rise buildings in the city of Rosario, in the Argentinian province of Santa Fe. The developers belong to the steel industry and commercialize metal profiles and tubes. This imposed an initial constriction in the use of material and technological resources, but the practice led by Federico Marinaro turned it into an opportunity to develop Building 01.

There were four references to make a nod to: 20th-century industrial architecture; Venturi and Scott Brown in Learning from Las Vegas; Atelier Bow-Wow in Made in Tokyo; and Enrique Walker in The Ordinary. Four different references with some fundamental matters in common: operating from the bottom up, dealing with reality, pragmatism, and detachment from abstract models. They allow working on the margins of the discipline. The four approaches converge in Building 01, which rises as a result of strategically manipulating and making the most of the means of production and reality, not of any aesthetic program, or by applying a method. The work tries to move along this fine line between the ordinary and the extraordinary in architecture.

(Text description provided by the architects)