The company Iconno – known for designer furniture and interior design projects – has opened a new showroom at Jorge Juan 38, Madrid, a 400-square-meter space presenting its flagship brands, Poltrona Frau y SieMatic, where design, artisanship, and technology come together.

For this the architect Perry Hanssen has recreated the different rooms of a home, offering a wide range of solutions for each.

One comes in through a door 5.5 meters tall and 2 meters wide, provided by panoramah!. At ground level is a double-height space showcasing the atmospheres of both firms and other proposals in kitchens and living rooms. Upstairs are a living room cum kitchen, a second kitchen, a bedroom, an area for presentations, and a work zone.

Signature items under the Poltrona Frau and SieMatic labels– such as SLX PURE – are shown with products of other leading brands, among them Rimadesio, antoniolupi, Inalco, Antolini-Nerinea, and a lighting project by Kreon.