Long goy is a term in the dialect of northern Thailand. It translates as ‘try it on,’ and is the name of the street fashion house for which the local practice Sher Maker has raised this building. All the processes of clothes-making are carried out here, with spaces for design work, sewing, display, and storage.
The building presents a steel structure, facades where wooden boards form alternating red and blue pleats, and a gabled roof with sheets of corrugated metal. In shape, proportions, and location the new building is similar to a rice barn which was demolished and re-assembled behind.