The Swiss firm Herzog & de Meuron has turned the Marroniere Gate department store in Tokyo’s Ginza neighborhood into a new global flaship store for the Japanese clothing and accessories brand Uniqlo. The conversion of the 1984 edifice revolves around subtraction operations, eliminating superfluous elements of the conventional shopping interior, such as claddings and false ceilings, to reveal the beauty, functionality, and simplicity of the building’s original concrete skeleton. The structure of beams and columns provides a fitting naked frame for displaying Uniqlo items. A high-precision, surgical project has created visual interconnections, with double-height entries and an open interior space with four levels.