Since their first collaboration in 2004, every year AMO – the research and design branch of the office founded by Rem Koolhaas – designs the sets for the runway shows of the Milanese luxury fashion house Prada. Proposing issues like the relationship
The New York Prada Epicenter is a conversion of a space in SoHo previously belonging to the Guggenheim. The Wave – a curving space scooped out of the ground floor and opening it up to the basement – is the main element facilitating experimentation in
Located in the gardens of Gyeonghuigung Palace in the Korean capital, the Prada Transformer pavilion was conceived as a lightweight and adaptable piece that could accommodate a broad range of fashion, art and movie events during 2009, and whose image
