Rem Koolhaas + AMO: menswear show at Prada 2022


The Italian fashion house Prada presented its SS 2022 Menswear collection in a show with a catwalk designed by OMA / AMO. An imagined summer escape ended in an open-air space where nature and artifact interact, with a meandering red tunnel that models parade through and objects scattered on the sand and sea. The show was filmed in the ‘Deposito’ of Fondazione Prada in Milan and also in Sardinia. To thank the Sardinian community, Prada is supporting the Mediterranean Sea and Coast Foundation (MEDSEA) in reforesting Neptune grass (posidonia oceánica) meadows in the protected marine area of Cape Carbonara.

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