Since their first collaboration in 2004, every year AMO – the research and design branch of the office founded by Rem Koolhaas – designs the sets for the runway shows of the Milanese luxury fashion house Prada. Proposing issues like the relationship of spectators with fashion, the hierarchy of the industry, or the use of performative spaces, AMO’s projects transform industrial facilities like those in the group’s headquarters on Via Fogazzaro or those of Fondazione Prada – built by OMA in 2015 in an old distillery – into dazzling stages, turning the fashion shows into true sensory experiences protagonized by fashion and architecture alike...[+]


Prada Spring/Summer 2009 Men’s Show
Socio responsable Partner in charge: Rem Koolhaas
Jefe del equipo Project leader: Ippolito Pestellini Laparelli
Equipo Team: Philippe Braun, Alexander Reichert, Mei-Lun Xue

Prada Spring/Summer 2010 Women’s Show
Socio responsable Partner in charge: Rem Koolhaas
Equipo Team: Fausto Fantinuoli, Andreas Kofler, Ippolito Pestellini Laparelli, Miriam Roure Parera

Prada Fall/Winter 2012 Men’s Show
Socio responsable Partner in charge: Rem Koolhaas
Jefe del equipo Project leader: Ippolito Pestellini Laparelli
Equipo Team: Midori Hasuike, Boudewien van den Berg, Barbara Materia
Fotografía Photographs: Marco Beck Peccoz

Prada Spring/Summer 2012 Men’s Show
Socio responsable Partner in charge: Rem Koolhaas
Jefe del equipo Project leader: Ippolito Pestellini Laparelli
Equipo Team: Midori Hasuike, Adrienne Lau

Prada Spring/Summer 2015 Men’s and Women’s Show
Socio responsable Partner in charge: Ippolito Pestellini Laparelli
Equipo Team: Andreas Ierides, Marton Pinter, Miguel Taborda, Lucia Venturini
Fotografía Photographs: Agostino Osio

Prada Fall/Winter 2016 Men’s & Women’s Show
Socio responsable Partner in charge: Ippolito Pestellini Laparelli
Equipo Team: Giacomo Ardesio, Giulio Margheri
Fotografía Photographs: Agostino Osio, Alberto Moncada

Prada Spring/Summer 2019 Men’s Show
Socio responsable Partner in charge: Rem Koolhaas
Jefe del equipo Project leader: Ippolito Pestellini Laparelli
Equipo Team: Giacomo Ardesio, Giulio Margheri, Mattia Inselvini, Ivan Brozina, Alexia Boube
Fotografía Photographs: Agostino Osio

Prada Fall/Winter 2020 Men’s Show
Socio responsable Partner in charge: Ippolito Pestellini Laparelli
Equipo Team: Lina Jaidi, Giulio Margheri, Jenny Niklasch, Alexandru Tintea, Chuchu Wu
Fotografía Photographs: Agostino Osio

Prada Spring/Summer 2020 Men’s Show
Socio responsable Partner in charge: Ippolito Pestellini Laparelli
Equipo Team: Giacomo Ardesio, Lina Jaidi, Giulio Margheri, Jenny Niklasch, Alexandru Tintea, Chuchu Wu
Fotografía Photographs: Orange Image Shanghai