Chiat / Day is an advertising company that has produced some of the best known television commercials. The fluid collaboration with Gehry has allowed the architect to realize some of his experiments in collaboration with artists Claes Oldenburg and Coosje van Bruggen. Indeed, Oldenburg's ideas about large pop sculptures, everyday artifacts enlarged to the size of buildings, are a parallel applicable to Gehry's architecture, always referring to manually manipulated objects (models) and to materials that lack scale, such as sheet metal or wire mesh...[+]