Urban palimpsests help us understand the cities we live in. These evanescent traces, from the diachronic superpositions of buildings or streets to the faded remains of a sign or writing on a party wall, tell stories about the lifestyles and concerns of past dwellers. ‘Ghost signs’ – advertisements hand-painted painted, carved, or placed with moulded lettering on the walls of buildings – emerged in the 19th century, became popular during the interwar period, and ended up perishing and being replaced by paper billboards. In this alternative history of London, Sam Roberts and Roy Reed walk the city’s streets to identify and comprehensively list these unique archaeological remains.
All the images come from the book Ghost Signs. A London Story of Sam Roberts and Roy Reed.
The book wraps up a personal project initiated in 2006 by Sam Roberts who, as a contemporary flâneur, walks the streets of London to unveil the stories these signs tell; not only of the businesses and the people behind them, but the story of their own survival too.
With differents sorts of advertising themes – bakeries, laundry shops, clothing, etc. – these urban scars remain as time capsules on the walls of buildings, reflecting the daily worries and concerns of the people that once inhabited them.