We have our star chefs – and of course our sports stars – but would be at a loss to think of other such clear cases of stardom within the ‘Brand Spain.’ And as far as Spanish chefs go, it is hard to find a success story coming close to that of José Andrés and the brothers Ferran and Albert Adriá, who all together recently opened a singular project: Mercado Little Spain. Located in the heart of Hudson Yards, the current in neighborhood of New York City, the ‘market’ was designed by the Barcelona firm Capella García. Featuring 15 kiosks, 2 bars, and 3 restaurants, this all-day destination for foodies evokes in its form the labyrinths of the historical quarters of Spanish cities. Another way to sell culture.