To the beat of their hits, singers like Love Yi and bands like Locoplaya or Hinds perfectly capture the formal and programmatic daring demonstrated by Atxu Amann, Andrés Cánovas, and Nicolás Maruri. But beyond their colorful housing projects that liven up the Madrid outskirts and appear in music videos, the trio has kept up that provocative frame of mind while remaining sensitive to a delicate context or abiding by strict regulations when necessary, as proven, respectively, in their continued work in two cities, which Arquitectura Viva presents in the following pages in full awareness that, as Michel Gondry well knows, nothing has more broadcasting power than a videoclip.