SMAR Architecture Studio – headed by Fernando Jerez and Belén Pérez de Juan and based in Australia, Spain, and Lithuania – has won the Urban Confluence ideas competition for a Silicon Valley icon in San José’s Guadalupe Park. Selected from a pool of
Steered personally by Steve Jobs in tight collaboration with Norman Foster, Appes new headquarters, with its exact circular shape, evokes the perfection pursued by the Californian company.
Like an enormous anonymous garage, Facebooks new campus conceals its exact polish with the easygoing, almost slapdash air that characterizes the company.
Google promotes the integration of the private lives and the work lives of all its employees within a huge mixed-use complex that fosters leisure, health, and interaction.
The project for the new Google campus in Mountain View responds to the rapid expansion and constant diversification of the business activity of the technology company, which have ended up leading to an unsustainable organizational situation for its e
Located on a plot close to the current Apple headquarters in Cupertino, the new campus demolishes the existing scattered constructions and offers a set of buildings which reduces the ecological footprint, situated strategically according to use, secu
What will happen to technology companies’ pricey digs? “This is one of the healthiest buildings in San Francisco.” Giving a tour of the new headquarters of Uber on a recent afternoon, Michael Huaco, the ride-hailing giant’s head of “workplace and rea
The selfish giant of Oscar Wilde’s popular short story closed his garden to the children, and with them the spring went away. The technological titans of our days control ever more exclusive domains, but their reckless behavior can bring winter to th
Market research, so much a part of popular culture, made us see Steve Jobs as a genius obsessed with creating objects so perfect that they could become objects of desire, things we needed without knowing it: technological fetishes with curved edges.
La década de los noventa ha sido muy prolífica en textos sobre la nueva realidad urbana, especialmente desde Estados Unidos, donde parece hallarse el laboratorio de las nuevas distopías que marcan la ciudad del tercer milenio. En este intento se enma
