In the course of history, we have put value on architecture by virtue of its classicism, its beauty, or its functionality. In recent decades, however, we have valued it on account of its iconic powers or its capacity to represent or be the image of institutions and corporations. And in the last years, in Third World contexts but also in countries where architecture of spectacle found fertile soil, such as Spain, an architecture of the diametrically opposed sign has been gaining ground, governed by criteria of austerity and environmental awareness. Some people will attribute this to the law of the pendulum. But the reasons for the change go much deeper, beyond the mere comings and goings of fashions...