Caves Hermès, Paris
TAKK Architecture- Typologies Shop Ephemeral Architecture Culture / Leisure
- Date 2024
- City Paris
- Country France
- Photographer José Hevia
Plato imagined the cave as an allegory of a sensual world that is just appearance, and this feigned background seems to materialize in the dazzling mise-en-scène that during this fashion season dresses the storefronts of the Parisian house of luxury leather goods: a portable tableau replicating two Provençal caves with a skeleton of frames digitally modeled to imitate the original geometry, and cut on chipboards by a numerically controlled system. This results in grotto-like backdrops where fluorine colors and complementary lighting intensify the dialectic between natural and artificial, between select products on display and their surreal container.