The tower, called Burj Jumeira, is situated in the Al Sufouh area of Dubai close to the Burj Al Arab. Plans show it will be surrounded by a mixed-use, residential and commercial zone dubbed.

Rather than wait until post-expo to start building, construction is set to begin immediately, according to a company press release, with the first phase to be completed in 2023. Burj Jumeira's design is said to be inspired by desert dunes and oases according to Dubai Holding, and will feature a platform at 1,476 feet (450 meters) with sky lounge and restaurant. An observation deck will also afford 360-degree views across the city...