If as a mayor you decide to put your village on the map, if you want to impress upon your town, region or country an indelible mark of cool-ness, the following formula is to be applied with doses of increasing potency:

First. Replace the old lanterns on the Paseo with XXL lampposts of disturbing design and color, three times as numerous, three times as high and three times as expensive and blinding. A sodium vapor orange hue is de rigueur...