This photographic and literary journey through shops of the fifty Spanish provinces recovers the languages of popular architecture in the signs and facades of old establishments, and travels along the country’s sidewalks in search of ‘the common beauty’: the aesthetic shiver of a commercial imagery that is rapidly disappearing from our cities. Today the subject of interest in many exhibitions, this genuine urban art is a heritage at risk that deserves to be rescued from the unanimous wreck of graphic crafts.

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