It has been more than fifteen years since Naomi Klein, with her nologo, began a crusade against big brands. The cultural model of brands, their omnipresence, the ideas and lifestyles associated with logotypes and brands, advertising bombardment, have generated – she would say – an appropriation of all public spaces and seriously altered the foundations of culture, which has succumbed to marketing, and put society completely under the empire of brands. And she did this, curiously, with a book whose cover was presided by a logo, nologo, in fact a well designed one. Convinced as however she was that globalization was an irreversible process, she ended up centering her attacks on the large multinationals that were responsible for the creation, proliferation, and implantation of the empire of brands...