The lack of communication between architectonic culture and culture in general has reached such a point that one can speak of architecture for those in the know, corresponding entirely to intellectual endeavors, and architecture for the market, whose terms are established within the context of use and fashion. It would therefore seem to be a good point at which to look into the opinions and values of users. The following sociological analysis provides a way of measuring this gap, which at times cannot be closed but which other times reveals paths of understanding that run parallel to contemporary myths.