After the enormously successful architectural and corporate adventure that Apple was, the British firm Foster + Partners has won the bid to raise headquarters for another giant of our globalized world, Alibaba, a China-based leader in online retail and e-commerce. Its winning scheme shows a building that is truly designed from the inside out, rigorously modular, and very light constructionally, inspired by Sol LeWitt’s spatial installations. Aside from trying to give a corporate image of openness and transparency, the scheme addresses highly rigorous sustainability demands through an algorithm that combines aspects crucial to the project, such as responsiveness to environmental conditions, optimal views, and adaptation to functional requirements.