Ad Architecture On the threshold of the nineties, Rem Koolhaas brought architecture closer to advertising with the swimmers who decorated the media launching of the Villa Dall’Ava. Like his friend Laurinda Spear in the DuPont ad, “great architecture.
Grenoble has decided to ban street advertising. The French city will remove the foliage of signs that fills its visual landscape, pioneering a European movement that defends the calm beauty of the city from the roaring screams of consumerism, and ser
Lost in the crossroads of the century, we look upward for signs to guide us. But in the urban jungle, all our eyes stumble upon are billboards announcing telephones, automobiles, watches, liqueurs or perfumes, orienting our steps toward the basilicas
